Generating a resume or LinkedIn summary using several prompts and clicks has never been easier. Tools like ChatGpt have opened up fast and affordable ways to structure content and eliminate writers’ blocks. However, its speed and convenience poses a serious risk of diving into the “sea of identity.” AI can help you write. But it can’t effectively brand you on its own, and personal branding is even more important in the age of AI tools.
According to today’s psychology, “When AI-generated content deviates from the authentic voice or value of an individual, it can create a sense of disconnection,” leading to off or unresolved resumes and profiles for both job seekers and employers (Today’s Psychology, 2024).
In today’s highly competitive job market, personal branding gives a voice, strategy and lasting impression on your resume and LinkedIn profile. It’s the difference between a document listing missions and a document capturing your impact.
Missing Ingredients: Your Story
When employers are reviewing applications, they are not simply scanning qualifications. They are looking for people who bring value, clarity and integrity to their roles. They want to understand how you think, guide, solve problems and bring results. That story –your Story – what they hire.
AI tools cannot capture the depths themselves. They don’t know the moment that shaped your leadership. They don’t understand the complexity of the turnaround you led or why that metric-driven victory is so important in the context of things.
AI may connect responsibility, but you don’t understand how to translate your unique career arc, market positioning, or a compelling story that distinguishes you from other high camp candidates.
And increasingly, this excessive reliance on AI is backfiring. A recent Forbes article reveals that “80% of employment managers discard AI-generated recruitment applications.”Forbes, 2024).
Similarly, the Times notes that many recruiters “walking the rising tide of generic AI-writing CVs that can’t communicate the actual voice or value of candidates” (Times, 2025).
How professional resume writers can help
One of the most important benefits of working with a skilled resume writer is dedicated career branding combined with a customized, strategically driven document to meet modern employment and resume standards. AI-generated resumes cannot replicate this product.
Experienced resume writers are trained to do things that AI can’t do. They ask the right questions. They hear what is not said. And they press the details that will give your story color and reliability.
Not only do you fill in templates, but you also create a strategy. A powerful writer can help you identify what is most important to your target audience, derive measurable results, and find a sloop line that links past experiences to future goals.
The value of the human perspective
Good writing alone won’t open the door. That’s how the brand’s message is, which is a strategic and often speaks directly to employment needs.
It is important to remember that writing your resume today is not about stirring up basic career chronology documents. As a candidate, you need a file rich with results showing values and alignments to help you see it at the top of the stack.
That’s why collaboration is important. A resume writer doesn’t just polish your content. They are partners In helping to uncover a rich fact with relevant outcomes, define how you want to see, what distinguishes you and communicates clarity and intentions so that they resonate with decision makers.
It’s not about choosing between AI or experts. It’s about using both wisely. AI can support the process, but it cannot replace the insight, empathy, or storytelling skills that experts bring to the table.
More employment teams are beginning to recognize when they feel that content is artificial. As the Times reports, AI-generated resumes are “easy to find, often covered with repetitive buzzwords, non-personal, written in formulaic, robotic tones that make all candidates sound the same” (Times, 2025). Such content may work against you in a market where differentiation is important.
In the sea of identity, your story is your edge!
AI is a powerful tool, but branding for people still requires human experts. Listen, interpret, translate Someone’s career into an attractive and strategic story. The fusion of data and human insights creates true brand clarity.
Looking for a partner to help you? We offer award-winning custom brand resumes and LinkedIn profiles. Reach out! It also offers a wealth of resources at an affordable resume review service and my store.
