Most job postings read like boring assembly instructions: dry, confused, oddly intimidating. And I wonder why the best candidates don’t apply.
But with the right words in the right place, you can attract the best talent and shape the future of your business.
Please listen Chris Hadfield.
In early 1992, the Canadian Space Agency announced a new job offer for astronauts. Chris Hadfield then applied the test pilot with two detailed resumes and one dream. He was chosen from over 5,000 applicants, and became the first Canadian to walk through space and led the International Space Station.
There are no flashy recruiting videos. A well-written job ad on the right hand.
That’s the power of great job offers.
Here’s how to write what brings great people to Calgary:
Why do you have to learn how to write jobs that attract great people?
Start with your goal, not with your task list.
People want meaningful work, so show them how this role fits into the big picture of your company.
example:
“This role settles in the storm, we need someone to grow quickly, see the big picture, love the system, and help us expand without burning out.
This approach works whether you’re a small startup or a Calgary growth company. in Staffingwe create compelling posts that tell the story behind the work and attract people who care.
Key factors in how to write job postings that attract great people
- I talk like a human
Avoid corporate buzzwords. Be authentic.
Bad: “We want results-driven individuals with excellent communication skills.”
Better: “You love to get things done and you’re not afraid to roll up your sleeves.”
- Explain the impact, not just the task
Show me what success looks like:
“In the first 90 days, we will have customer ownership and reduce friction by 50%.”
- Be honest about the challenge
Do not pour sugar on it. Share your reality and how you support them.
- I’ll talk about real culture
That’s not about ping pong. Candidates want to know:
- How will the decision be made?
- How does feedback occur?
- What happens if things don’t go well?
- Rethinking the requirements
It’s going to be flexible. Prioritize essentials and encourage them from unconventional passes.
- Adjust to fit your company size
- Large companies Noise filtering is required.
- Medium size business Use great posts and compete with big brands.
- Small team– Single rentals allow you to rebuild the dynamics of your entire team.
in Staffingwe will tailor your posts to the size and culture of your business. Because the cost of bad employment is always high.
A guide to how to write a job posting that will attract amazing people in Calgary
It ends with an invitation, not a checklist.
“Even if you’re not sure if we meet all the requirements we want to hear from you, if this sounds like you, we’re excited to meet people who bring curiosity, integrity and a fresh perspective.”
Job openings are not just a form, they are the beginning of a relationship.
Next leader, the next Chris Hadfield, the next game changer, may be watching your ads now.
Regarding staffing, we help Calgary companies write posts that connect to each other, so they can hire them with their hearts and purpose.
Please contact us today For more information about recruitment, training programs and career growth opportunities, see
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